Important: You have to promise one thing! You cannot read beyond the pulsing heartbeats ❤️❤️❤️ that’s at the end of this eBook…ONLY GO BEYOND THE THREE HEARTS after you have read this eBook and completed the exercises. Promise?

Introduction

“Despite the tragedies and economy today many entrepreneurs need to promote and customers from around the world need to shop. And no matter whether you’re at the start of your business and need some direction to get started - or you’re already selling but want to learn how to sell even more - we have the solution!” - Brooke

Welcome to How to SELL to Anyone! I’m so happy you received this eBook. This simple act is a sign that you value and are serious about selling whether it’s a beauty product or lawn mowing service. You are now one of my new favorite people. Now let’s get to it.

Before we get to the nitty-gritty of this eBook, I would like to say a special Thank You to my mentors who gave me the courage to continue my journey even though I still have a long way to go. One of the things they taught me is to check my mindset. It doesn't matter how much money I make, if I don't manage my internal issues and keep my mindset right, I will always question if I deserve success. As a result, I will never learn how to KEEP money, KEEP pushing, and KEEP helping the people God put in front of me.

Back to the business of this eBook. All around the world, people want to become successful business owners because it can be fun, lucrative, and rewarding. Owning your own business is extremely competitive and anyone who wants to be recognized in the business world must know the ins and outs of the industry. And one especially important department that must be mastered is selling which is one of the key words in the name of this eBook.

Knowing how to sell is so significant that it can transform your business. The problem is that a lot of people are afraid of selling. The truth is, I too feared selling. When I started selling, it was so bad that I would sweat, get nervous, and stumble. It was horrible. The simple thought of approaching someone, whether online or offline, was paralyzing for me.

Selling is very crucial to the success of your business, so it’s important you learn to do it, and if I can overcome my fear of selling, you also can. By the end of this eBook, I promise that you will know How to SELL to Anyone!

Also, we will explore a particularly important trick and best kept secret codified with the simple acronym F.A.I.T.H.

So, let’s see how we can answer the number one question…drum roll please…how to sell to anyone!

Executive Summary

It all begins with an idea whether you want to launch a business, turn a hobby into something more, or have a creative project to share with the world. Yes, a hot and innovative idea or product is good but there’s no point in having one if you cannot successfully market it.

A lot of people are not aware of the immense significance of selling. It is one of the most valuable skills anyone can possess. Every time I talk to business owners about selling, I am bombarded with questions like,

🍃How is it possible to sell to anyone?

🍃Do you think anyone can do it because I don’t have a single selling bone in my body?

🍃Must a person be good at selling to have a successful business?

The truth is, we are all salespeople. It’s either you’re selling or someone else is selling to you. Remember that time you convinced your friend to come visits you or your kid to finish his cereal before school. You were selling something in those situations. So, the traditional salespeople are not the only ones into selling.

Selling is quite easier than most people think. Since you’re already a natural seller, you can become great at selling anything to anyone by taking some simple steps. In this eBook, we will explore the mechanics of selling anything to anyone. Also, I will provide you with helpful tips and techniques that you can apply to any sales situation whether you’re selling online, face-to-face, or over the phone.

This eBook is designed for the creative entrepreneur who is ready to create, market, and earn consistent income. The way you tell your story can make all the difference. So, let’s help you tell it right.

Are you ready to learn how to sell to anyone! OK. Grab your favorite cup of tea, coffee, or dessert ☕🍃👄🍰 and in addition, a pen, to jot down notes.

Let’s go!

You just have to do the work!

Maybe before starting your business, you scrolled one too many social media pages and thought, “I can do that.” The problem is, social media posts are only part of the story and while it may look wonderful on the surface, there is a lot that goes into running a business. You can see the potential profit and highlights or the wonderful benefits of being a business owner but when the realities of day-to-day duties set in, you will understand that it’s far from being glamorous.

With that said, starting your own business is easier said than done. So let me ask you “Why are you starting your business?” The “Why” is the core of your business and please do not say it is money for that is a recipe for disaster, frustration, and for you to be upset and broke. After mastering your why, the next thing to do while on this journey, is to start with one thing, master it, and as your audience grows invest in yourself and scale your business to the next level.

In all this, you must never forget to put in the work. Don’t be deceived and don’t deceive yourself into thinking that you can achieve real success in your business without doing the work necessary for it to happen. It doesn't work like that.

Everyone has a unique mission in life and by reading this eBook, you have shown that you want to be an entrepreneur.

It’s not enough to be an entrepreneur. It matters what type of entrepreneur you want to be. Find out by answering the questions below:

🍃What makes you jump out of bed in the morning to run your business?

🍃What would you be willing to sacrifice and for how long to make this business work?

🍃What kind of entrepreneur are you? What makes you different from the other entrepreneurs?

🍃Why do you want to be an entrepreneur and who will you help/ideal client?

🍃What are your goals and what do you need to start?

🍃Do you consider entrepreneurship a hobby or do you want to have a long prosperous venture in it?

Entrepreneurship is a serious business so if you see it as a hobby, then you don't need to read any further, just go out and wing it. If you want to be a business owner for the long haul keep reading to find out what step 3 is followed by tips and tricks on How to SELL to Anyone! And don’t worry, if I can do it, so can you!

Take Action

If you don’t begin to do something concrete with your newfound purpose within 72 hours of discovery, you will put it aside and forget about it. So, take that action now. What are some of the actions to take?

🍃Write Your Purpose

🍃Write Your Mission Statement

🍃Write Your Vision Statement

What Tools Will You Need

Believe it or not, starting an online business doesn’t have to be expensive, and when it comes to owning your business, there are tons of options floating around online on which tools to use. Now that you have a clear understanding of your business and your “Why” in mind, here’s a breakdown on what you need to start or improve on what you already have.

Yes, I want to save you the valuable time that you will have wasted signing up for every free trial out there. So, let’s focus on a few tools that will not only help customers find your business but also make them buy from you. Here are a few examples:

🍃Social Media (choose no more than two to start with): Facebook, Instagram, YouTube, Twitter, Tik Tok, or Pinterest. Let’s start! Use the form below as much as needed.

You May Also Need…

🍃Website/eCommerce (choose 1): Bigcartel or Squarespace

🍃Ways to Create a Product: eBooks, Google Docs, Microsoft Word, Canva, Apple Pages, Graphic Design, pickmonkey.com

🍃Host Courses: Squarespace-Password Protected Pages

🍃Record Videos: YouTube, Photo Booth. You can also use your tablet or smartphone

Below is an example of using an iphone showing how I got started!

My video was not funny 😆 but here is a Bonus tip on how to make your videos funny! haha

Let’s keep it moving. Next up…

🍃Email List: Mailchimp, Convertkit, Mailerlite, Aweber, Constant Contact- Free for 60 Days

Email marketing will play a crucial role in being successful and profitable with your online business. The list will help build the trust, know, and like factor with your audience and nurture them into becoming your customer. How do you nurture your customers? Through an email sales funnel.

Marketing your product to an audience and they didn’t instantly buy from you shows your lack of knowledge. This is a classic mistake that most people tend to make. You cannot just assume that every prospect will instantly become a customer.

The truth is that buying is an entire process and a journey and until you learn how to move your customer through these various stages of the funnel to the point where they buy from you, then you’re not doing it right.

Your funnel needs to identify a problem which your business will solve. This creates awareness. This funnel also needs to pique the interest of your would-be customers. This will cause the buyer to want to engage with your product or service. This engagement will often lead to a purchase. There is a step-by-step guide about this topic towards the end of this eBook.

🍃Digital Product Delivery: PulleyApp, Gumroad, and Payhip

Using a system to send your products out right after purchase is a game changer for you and your buyers. Not to mention digital delivery will save you time.

🍃Webinars: Zoom

🍃eCourses/Videos/Pictures: Vimeo, YouTube, Google Slides, Keynote, PowerPoint, iMovie, Slideshow Creator, CapCut, Magisto, and Extras4iMovie

Here is an example of the different programs I use!

Tips, Tricks, & Techniques to Sell YOUR Product to Anyone!

This may sound backwards but even if you don’t have a product or service to sell start building your audience.

A common mistake among innovators and business owners is that they build a product or service before looking for a market for it instead of the other way round. After you’ve identified the problem your product or service is providing a solution for, the next thing is to grow a list of the people who want this solution that you are offering.

You will have far more success in your business whether it’s a B2B, retail, or auto sales business, if you take your time to find the target audience that is right for your product instead of wasting your time, energy, and resources on prospects who will end up being poor fits.

Identify what you will sell and then choose a format, whether its ebooks, masterclasses/webinar, or courses and move on.

The next logical question is, “What will I sell to this audience list that I have grown?” There are a billion and one products to sell in the online space but because it’s a competitive space, you cannot just sell everything.

If you wish to make money, then your best shot is to stand out. And how can you do that? You must identify a niche market where your product will stand out, then go on to milk the market. If you want to sell eBooks, you would be doing so against established sellers but if you decide to narrow it down to only cookbooks, this allows a specific audience, reduces the competition, and increases your chances of making money.

Do your due diligence about your product/service and its target market

Once you have established what you want to sell and in what format, your next move is to conduct a high-end market research about your product so you can figure out if your target audience will buy what you have to offer—and if so, how much they will be willing to pay for it.

When you educate yourself about your product's market, it becomes easier to correctly price them. How? When you understand the value, your product is providing to the market and why it’s different from those of your competitors, then you can price it right. Get psychological and analytical about this.

Make sure your product is priced right. Don't make the mistake of thinking that because your price is lower than those of your competitors, it will automatically translate to better sales for you. People will choose to pay a premium for a product whose quality they are OK with while turning down the one they feel is overpriced. Find the balance so you can price your product right.

Also, conduct surveys, both formally and informally, to know people's reactions to your product. Also, don’t forget to offer a bonus, guarantee, and tiered pricing. Also, create bundles, and provide ongoing support. Lastly, keep your expenses in mind and don’t be afraid to raise the price if needed.

Stay flexible. Whether you are launching a new product or improving an old one, understand that you're on a learning path so your 'perfect plan' may need some tweaking or a complete makeover. Have this at the back of your mind.

From Selling to Sales! Plan out your business with the following marketing strategies.

An excellent product with the right pricing pushed to the right market may not yield the needed result if it's not well marketed. It's not enough to have a product, you must be able to sell it if you want to make money with it. Here are some great marketing options to consider:

🍃Host a Webinar

One of the ways to stay competitive in the online space is to host a live online educational presentation during which participating viewers can submit questions and comments about your business. This will help provide more information about your product, and what consumers stand to gain.

🍃Send out Emails

Another means is to collect quality email addresses and write short and catchy email newsletters. This will help better your success rates because it will communicate future offers, discounts, new product releases, and promotions to both current and prospective customers. You can also use this medium to ask for feedback about your products or service.

🍃Record Videos

The use of demonstration videos will allow prospective customers to see how your product or service works. It also helps to point out the value of your product and its benefits to your current customers and prospects.

🍃Use Social Media

One of the biggest gifts in this age to marketing is social media. It provides you with the opportunity to connect to customers in a more personal and authentic way. And this raises the likelihood of these customers engaging with you and buying your product.

Contrary to what you have heard success rarely happens overnight, therefore; grow your business.

One of the traits of successful salespeople and business owners is their ability to take the long view. You cannot expect your new product to reach a million people on the first day it enters the market. Understand that it’s a process and it can sometimes take time to mature.

All the steps it takes to become a successful business owner online cannot be taken all at once. Take your first step, no matter how small, then continue to improve and refine your product along the way, and before you know it, you will be amassing great sales.

Where to attract diverse types of clients revealed!

Network!

Research and pick five locations to network a month and collect useful contacts from each. You never know who may be at these events.

Believe and create your own How to SELL to Anyone! eBook

You have not really learnt something until you can teach it. Aim to teach this knowledge to others and it will be easier for you to make use of the information.

Now it’s time to read beyond the triple heartbeats

❤️❤️❤️

FYI: If you haven’t noticed most of this eBook is about how to virtually sell to anyone, as a bonus, I will show you a trick to selling to anyone whether it’s digital, physical, or a service. Also, I am giving you the information my mentor gave me to get me in front of you today! This will also help guide you through this eBook to help you even more with how to sell anyone. Just click the link below and…

The Trick and Best Kept Advice

Selling can come naturally but if you want to be a phenomenal salesperson so you can close every sale you need to do whatever it takes to learn how to be that great salesperson! I think the best person to learn from is a car salesperson. If they can sell something for thousands of dollars, they can surely help you sell something for five dollars or more.

Here are some tricks using the acronym F.A.I.T.H. that I promised you at the beginning of this eBook.

🍃Focus: Your primary goal is to sell your product, but in this attempt don’t make the mistake of overcomplicating things just to sound superior. Focus on sharing the value of your product with the average person. Stop overselling and do less talking than the other person. Let your audience know the essence of your product and forget about any unnecessary embellishment which may end up obtruding the real message that you’re trying to get across.

🍃Attitude: Understand that buyers are not only buying a product, but they’re also buying the person behind the product. So, your attitude matters when you present your product to them. Be sure to present what they want to buy with a cheerful outlook. Listen and pay attention to what they’re saying.

🍃Integrity: Let them know what you have to offer and if it’s something similar to what they want, tell them. Don’t try to pull a wool over their eyes. Don’t promise them a 3-day delivery date when you know it will take 5 days. Also, don’t tell them your product can solve four problems when it can only solve two.

🍃Trust: Know that before anyone can allow you to take their hard-earned money in exchange for your product, they must trust you or your product to a reasonable extent. This is one of the reasons people avoid new products from unknown producers. You can help build their trust by finding out what their objections or questions are and do your best to answer them.

🍃Honesty: It’s good to have vast knowledge about the product you’re presenting to the people but far better to make sure you’re presenting them with the right information. Don’t exaggerate the solution provided by your product. Don’t lie to them. If they find out that you’re lying, it will be difficult to convince them to buy from you ever again. Answer their questions honestly and close the sale.

In Conclusion

Selling effectively to anyone requires a combination of people skills, product knowledge, and understanding the needs and motivations of your customers. Here are a few more tips to help you improve your sales skills:

🍃Create a Sense of Urgency: Encourage your customer to act by creating a sense of urgency. Highlight time-limited promotions, limited stock, or any other factors that make immediate action desirable.

🍃Follow Up: Don’t forget to follow up or follow through with your potential customer after the initial conversation. This shows your commitment and provides an opportunity to answer any additional questions they may have.

Remember, each customer is unique, so adapt your approach to suit their personality, preferences, and buying style. With practice and experience, you’ll become more skilled at selling to a wide range of individuals.

Bonus Tip! Click below to find out!

And as an added bonus, remember to just keep smiling…and if you like get to know me a little more browse through my website :) and learn how we can promote your product through our Dream Sugar Cafe magazine, virtual gift bag, and our Shop -n- Lounge Podcast!

Don’t have a business idea in mind? Click here to get on the waiting list for the book called Brooke’s 101 Ideas to SELL to Anyone!

Thank you so much!

Check back frequently because this eBook is constantly updated and tweaked for your needs!

If you haven’t notice this is a faith based company so don’t forget to put the Lord Jesus Christ first in your life and everything else shall be added! And if you don’t know God look below.

God Bless and spread the living word!

Find a church to keep growing in the Lord and also visit my prayer and meditation facebook group at www.facebook.com/dreamsugarcafe for Morning Prayer Monday, Meditation Tuesday, and Thankful Thursday!